THE ACTION Record Store Day Box Set RSD MOD Brand New and Sealed SOLD OUT***

	£		94
	$		125

THE ACTION THE ACTION THE ACTION  RECORD STORE DAY 2014 SOLD OUT Limited Edition Box Set - Brand New and Sealed

Record Store Day 2014 Release. The set features 8 x 7"s housing together all the bands original singles in replica and new sleeve constructions. Also included in the set is a 24-page booklet with unseen and rare photos and memorabilia, A2 double-sided poster, sticker and download card for digital redemption of the catalogue. In the mid 1960s George Martin was revolutionising the sound of pop music with his productions for the Beatles. There was only one other group that he worked with during the golden age between 1965 and 1967, The Action. The perfect mod-soul outfit, looking immaculate on stage, and sounding even better as the three piece harmonies supported the soulful voice of lead singer Reg King. In the studio Martin utilised his trademark sound as the band developed from some of the finest Motown covers laid to tape, through to three minute psychedelic masterpieces.

Whats Included

7x 7-inch singles in replica and new sleeve constructions in a brilliant Rigid Box
A 24-page booklet with unseen and rare photos and memorabilia
An A2 double-sided poster
Sticker
Download card  – so you can get the vinyl in digital form for free too

“We all tried our hand at getting that [Motown] sound you know... all the bands in the mid ‘60s. The best ones at it were the Action... They were an amazing band.”

(Steve Marriott, 1987)

Of all the groups to emerge during the 1960s British beat explosion THE ACTION are most deserving of the epithet “unsung”. Formed in 1964 this sharply attired North London quintet attracted a legion of diehard followers as well as the envy and plaudits of their peers. Most notably they were arguably the best Anglo outfit to successfully interpret the American soul and R&B so beloved of their Mod audience.

Comprising a rock solid rhythm section of drummer Roger Powell and bassist Mike Evans – faithfully modelled on the Funk Brothers who so defined the Tamla-Motown sound, a pair of inventive guitarists, Alan ‘Bam’ King and Pete Watson, who could harmonise like angels, and Reg King, blessed with a soulful voice that could pass for pure Chicago or Detroit, the Action were continually tipped for greatness.

And yet fame eluded the Action. While similarly inclined outfits like the Small Faces, the Spencer Davis Group and the Who turned Mod attitude into chart glory the five singles the Action released during their relatively short career failed to sell in significant numbers. However those recordings from 1965-68 were revered by a switched-on fan base and have continued to inspire successive generations of Brit Beat enthusiasts. The Action’s reputation has even belatedly spread across the Atlantic particularly in 2002 when Rolled Gold – a collection of startlingly original songs cut during the band’s final phase that had preciously circulated on lo-fi bootlegs - was released to rapturous praise.

To those with a passing knowledge of the era the Action remain an enigma due to their low commercial profile but for those lucky enough to see them – and for those who wish they had - the Action cast a considerable shadow. 

Their story was played out against a backdrop of societal upheaval in which the Mod movement played an integral part. Co-author Ian Hebditch was a first generation Mod from Portsmouth - a regular at the town’s legendary Birdcage Club - and his memories and insight, untainted by revisionism, of this subculture and with exclusive comment from all original band members, In The Lap Of The Mods helps to provide a unique first hand account of what Mod and the Action were really about. Cameo appearances from the likes of the Beatles, the Who, Rod Stewart, David Bowie and Captain Beefheart indicates just some of the interesting circles the Action moved in.

HAPPY BIDDING