VARIOUS (CHUCK BERRY): The Sights & Sounds Of Dr. Pepper, OOP LP RARE
$
21
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Description
Wow what you are bidding on is a scarce copy of a promotional only lp from Dr. Pepper in 1977 that contains some rare Chuck Berry material. Here is what I found on the internet.
The recording Morten found is a complete song, studio-recorded with full band and the typical Berry intro.
This untitled song is a commercial for the Dr. Pepper softdrink and has been used in radio ads along with similar recordings from other artists. The ads and corresponding interviews have been distributed on an LP to the radio stations just like other radio spots in the 1960s and 1970s. For details on Berry-related radio albums, read the chapter on Radio Show and Promotional Records.
The album "Sights and Sounds of Dr. Pepper" (no label, no number) has a red-label and a blue-label side. The red-label side has 60-seconds radio commercials by Chuck Berry (actually 1:11 minutes), Lynn Anderson, The Mills Brothers, B. B. King, Hank Snow, Teresa Brewer, Dana Valery, and Gladys Knight & The Pips as well as six soundtracks to TV commercials. All artists sing the same lyrics, though in their own specific style, Chuck Berry in his.
The blue-label side starts with a 1:38 minute interview with Berry followed by the same song as on the red-label side, though this time starting with a countdown. The rest of the album is filled with interviews and songs by the other artists.
During the interview Berry talks about who influenced him (Nat Cole, Glenn Miller), what contributed to his success as a super rock-star, and about the taste of Dr. Pepper.
Of the various promotional records containing radio spots which Chuck Berry recorded for companies and associations, one stands apart. For the 1977 campaign promoting the Dr Pepper soft drink, Berry did not only provide an interview or a spoken advertisement. Here Berry and his guitar provide a full Rock and Roll version of that campaign’s advertising song.
Quite recently, a video was uploaded to YouTube showing the recording of the song and the corresponding interview: https://www.youtube.com/watch?v=JgJfpexPfEc. Thanks to Anne Chanu for finding it!
The video is interesting, but even more interesting is a note in the video description which points to a book written by Susan Hamilton who was the producer of the Dr Pepper spots and also of this Chuck Berry song. I bought and read the book, which is called “Hit Woman”. So should you. It’s an interesting and funny read about a segment of the music industry you usually don’t hear much about. DR. PEPPER RECORDS 1977 JB
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