4 10" 78 RPM Album, Moonshine by Bill Backer, COKE AD JINGLE, "Teach.." SIGNED
  $   160

 


$ 160 Sold For
Dec 7, 2025 Sold Date
Sep 20, 2025 Start Date
1 Number Of Bids
  USA Country Of Seller
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Description

ULTRA RARE AUTOGRAPH AND 1948 SHELLACK ALBUM BY ADVERTISING JINGLE ICON, BILL BACKER!!
On Bill Backer from Wikipedia:
"William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)... After high school, he served two years in the United States Navy. He then attended Yale University, earning B.A. in 1950. In 1948 while at Yale, Backer wrote the music and lyrics for a musical called Moonshine! which was produced and performed by the F Society."
This 4 10" 78 RPM album was found in the estate of a Yale alum in the Washington DC metro area.  I can't find another example of Bill Backer's autograph online to compare with, but I have no reason to believe it is not authentic.  I also can't find any information on a "Mr. Trombone" in his life, although logically that could be a nickname, and I can't find anything about a "Connie" in his life.
The album has light soiling on the covers, light cover edge and corner wear, clear spine titling, and clear liner notes behind front and rear boards.  The shellac LOOKS QUITE PLAYABLE with a light scratch or scuff seen over a clean surface, VERY NICE CONDITION FOR 75+ YEAR-OLD SHELLAC!  I'll grade them VG++.
10" 78


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