1969 Rolling Stones - LIVE'R THAN YOU'LL EVER BE - TEST PRESS MATRIX 5A / 5B

$

100

Live'r Than You'll Ever Be is a bootleg recording of The Rolling Stones' concert in Oakland, California from 9 November 1969. It was one of the first live rock musicbootlegs and was made notorious as a document of their 1969 tour of the United States. The popularity of the bootleg forced the Stones' label Decca Records to release the live album Get Yer Ya-Yas Out! The Rolling Stones in Concert in 1970.[1] Live'r is also one of the earliest commercial bootleg recordings in rock history, released in December 1969, just two months after the Beatles' Kum Back and five months after Bob Dylan's Great White Wonder. Like the two earlier records, Live'r's outer sleeve is plain white, with its name stamped on in black ink.

An enterprising audience member from the Bay Area decided to show up with a high end reel to reel deck tape deck, and expensive shotgun microphones. You see, there was little to no security back then, and nobody would question someone lugging in some unwieldy professional gear. (hell people could sneak KEGS into shows back then, never mind a beer). The resulting recording was quickly pressed, and hit the streets in December 1969, a month after the show. It was reviewed in Rolling Stone magazine in February 1970, and was highly praised. Other reviews claimed it to be the best representation of the Stones to date. (this was early in Mick Taylor’s first tour with the band) This put the record industry in a difficult bind. Sources for the label said that it had sold in excess of 200,000 copies by November, enough to qualify for a Gold Record award. Panic ensued in most major labels offices. Some schlump could buy a ticket, drag in a suitcase full of semi pro gear, and press up his own hit album? This defied the industry paradigm. What about copyright control? Publishing rights? Art choices? The all important ‘record company cut’ ? If this guy could do it, and get reviewed in Rolling Stone, what was to stop anyone from doing it? This would be the end of the recording industry’s control over their acts. In the spirit of revolution, the people had tried to seize control of their own music.

The Stones and their label Abkco reacted quickly. Press releases said that East Coast shows were to be recorded for an official live album, and Get Your Ya Ya’s Out was rush released to counteract the threat. Most sources agree this album was not planned until the storm of this bootleg broke. (others pointed out that Ya Ya’s had many overdubs to clean up mistakes, and wasn’t technically a live album, leaving Live’r as still the honest album)  All major arenas were warned sternly by promoters to have heavy security on hand to prevent any repeats of this debacle. Billboard reluctantly included it on a list of top selling bootlegs of the year, but did not put it on any charts, to curb any possibilities of ‘legitimizing’ this burgeoning illegal industry.

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This item has NO RESERVE!

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